Sherman, Dan

Maximum success with linkedIn: dominate your market, build a global brand, and create the career of your dreams - 2nd ed. - New York McGraw-Hill Education 2014 - xxxiv, 260 p.

Table of contents:

Chapter 1: Social Media Is Not Your Father's Marketing
Chapter 2: The LinkedIn Profile: Your Miniwebsite
Chapter 3: What Goes Around: Giving and Getting Recommendations
Chapter 4: It's Show Time! Adding Multimedia to Your Profile
Chapter 5: The Finishing Touches: Creating a Rocking Profile
Chapter 6: All About Keywords: Optimizing Your Profile to Be Found
Chapter 7: Your Virtual Rolodex: Grow Your Network by Adding Contacts
Chapter 8: Your Social Influence Circle: Searching for and Contacting People
Chapter 9: Power in Tribes: Joining and Creating Groups
Chapter 10: Good Company: Create Your Company Page and Follow Other Companies
Chapter 11: Off to Work We Go: Finding Your Perfect Job
Chapter 12: Successful Selling on LinkedIn: How to Do It Right
Chapter 13: Going Mobile: The Power of LinkedIn on the Go
Chapter 14: The Daily Approach to Success on LinkedIn

Maximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn't just about professional networking and job-seeking; it's a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to find customers, partners, investors, or advisors; hire qualified employees; build a personal brand; build networks; find and land the perfect job; develop business relationships; and much more.



Business networks - Computer network resources
Internet marketing
LinkedIn (Electronic resource)
Online social networks

650.1402856754 / S4M2-2014

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