Griffin, Andrew

Crisis, issues and reputation management - London Koganpage 2014 - 262 p.

The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.(http://www.koganpage.com/editions/crisis-issues-and-reputation-management/9780749469924)

9780749469924


Corporate image - Management
Crisis management
Reputation
Corporations - Public relations

659.2 / G7C7

Powered by Koha