O'Reilly, Daragh

Music, markets and consumption O'Reilly, Daragh - Oxford Goodfellow 2013 - x, 232 p.

This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:

Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.

Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.


Sound recordings - Marketing
Popular music
Music trade
Branding (Marketing)

780.688 / O7M8

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