O'Reilly, Daragh

Music, markets and consumption O'Reilly, Daragh - Oxford Goodfellow 2013 - x, 232 p.

This book draws upon marketing and consumer studies theory to think through a range of issues within the music business, including:

Music as a ‘product’
Musical brands
The music “consumer”
The marketing of live music
Musical tribes
The musician as marketer
The music business environment.


Music, Markets and Consumption offers an up-to-date business-theoretical reading of the music business which complements viewpoints from other disciplines. It will be a much needed new perspective for students and scholars in music studies, cultural studies, marketing and consumer studies who wish to gain further insight into commercial aspects of music.

9781908999528


Sound recordings - Marketing
Popular music
Music trade
Australian
Branding (Marketing)
Consumers

780.688 / O7M8

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