Organizational change: creating change through strategic communication
Lewis, Laurie K.
Organizational change: creating change through strategic communication - New York Wiley - Blackwell 2011 - viii, 299 p. - Foundation of communication thoery .
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literature in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.
• Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about;
• Fills in an important piece of the applied communication puzzle as it relates to organizations;
• Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or non-profit policy or procedural implementation, or technological innovation;
• Winner of the 2011 Organizational Communication NCA Division Book of the Year.
https://onlinelibrary.wiley.com/doi/book/10.1002/9781444340372
9781405191890
Organizational change
Communication in organizations
658.45 / L3O7
Organizational change: creating change through strategic communication - New York Wiley - Blackwell 2011 - viii, 299 p. - Foundation of communication thoery .
Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literature in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation.
• Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about;
• Fills in an important piece of the applied communication puzzle as it relates to organizations;
• Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or non-profit policy or procedural implementation, or technological innovation;
• Winner of the 2011 Organizational Communication NCA Division Book of the Year.
https://onlinelibrary.wiley.com/doi/book/10.1002/9781444340372
9781405191890
Organizational change
Communication in organizations
658.45 / L3O7