Strategic management in action
Coulter, Mary
Strategic management in action - 6th ed. - New Jersey Pearson Education 2013 - xv, 272 p.
Includes index.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
9780132620673
Strategy
Management - Strategy
Strategic planning
658.4012 / C6S8
Strategic management in action - 6th ed. - New Jersey Pearson Education 2013 - xv, 272 p.
Includes index.
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.
9780132620673
Strategy
Management - Strategy
Strategic planning
658.4012 / C6S8