Cooper, Donald R.

Business research methods - 11th ed - New Delhi Tata McGraw Hill Education Private Limited 2012 - xxx, 950 p.

Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making.

9781259001857


Industrial management - Research

658.072 / C6B8/2012

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