Ries, Al

Marketing warfare by Al Ries and Jack Trout - 20th Anniversary ed. - New Delhi Tata McGraw Hill Education Private Limited 2012 - viii, 216 p.

n 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.(http://www.tatamcgrawhill.com/html/9781259029004.html)



658.8 / R4M2

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