Ajzen, Icek

Attitudes, personality and behavior - 2nd ed. - New Delhi Tata McGraw Hill Education Private Limited 2010 - xii, 178 p. - Mapping social pschology .

This thoroughly revised and updated edition describes why and how beliefs, attitudes and personality traits influence human behaviour. Building on the strengths of the previous edition, it covers recent developments in existing theories and details new theoretical approaches to the attitude-behaviour relationships. These novel developments provide insight into the predictability and unpredictability of human behaviour. (http://www.tatamcgrawhill.com/html/9780071074261.html)


Attitude (Psychology)
Human behavior
Prediction (Psychology)
Social pyschology

155.2 / A5A8

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