Ghosh, Atanu

Strategies for growth: help your business move up the ladder - Noida Random House Publishers India 2010 - xi, 193 p.: ill. Includes references - IIM Ahmedabad business books .

Every organization small or large, managed professionally or by a family wants to grow. Strategies for Growth explains the different expansion strategies companies adopt, and the management and marketing challenges they face along the way. How do companies choose the area they want to grow in, and then go about achieving their growth plans? Several avenues of growth are open to them: market penetration or entering new markets, creating innovative new products or services or consolidating their existing offerings, to name just a few. Companies also need to decide whether they ought to grow internally or through mergers, acquisitions and alliances. Amply illustrated with business experiences from the Indian context Bharti Airtel, Amul, Infosys this book tells you all you need to know to make the best decisions for your company.


Business strategy
Business policy

FP 658.4012 / G4S8

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