Parameswaran, M. G.

Brand building advertising: concepts and cases (Case Book II) Parameswaran, M. G. - New Delhi Tata McGraw Hill Education Pvt Ltd., 2011 - xiii, 200 p.

Case studies of brands handled by DRAFTFCB + Ulka Advertising, Mumbi

9780070707139 0070707138


Advertising - Brand name products - India

659.10954 / P2B7

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