Keyes, Jessica

Marketing IT products and services Keyes, Jessica - Boca Raton CRC Press 2010 - xviii, 324 p. With CD at Acc.No.CD002085

Includes bibliographical references and index.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on whatHs needed to develop effective marketing strategies and campaigns. (


Information technology - Management
Industrial management

658.8 / K3M2

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