Ulrich, Karl T.

Product design and development Ulrich, Karl T. - 4th ed. - New Delhi McGraw-Hill Education 2009 - xvii, 353 p.

The book presents a comprehensive set of product development techniques which aim at bringing together the marketing, engineering, industrial design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate product planning, concept development, creative problem solving, team decision making and process improvement. This book blends the perspectives of marketing, design and manufacturing into a single approach to product development. It contains material developed for use in the interdisciplinary courses on product development. (http://www.tatamcgrawhill.com)


Industrial management
Production management
Industrial engineering
New products


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