McAfee, R. Preston

Competitive solutions: the strategist's toolkit McAfee, R. Preston - New Jersey Princeton Uinversity Press 2002 - xx, 404 p.

Includes bibliographical references and index.

Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)

9780691124032


Strategic planning
Business planning
Decision making
Game theory
Pricing
Antitrust law
Industrial management
Competition
Strategic planning - Case studies

658.4012

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