McAfee, R. Preston

Competitive solutions: the strategist's toolkit McAfee, R. Preston - New Jersey Princeton Uinversity Press 2002 - xx, 404 p.

Includes bibliographical references and index.

Counter Competitive Solutions is an entertaining and wideranging introduction to successful business methods applied to a variety of real-world situations. Rejecting the one-size-fits-all premise that underlies so many guides to business strategy, Preston McAfee develops the intellectual tools and insights needed to confront many marketplace problems. Drawing on his broad experience as a consultant for major U.S. companies, as well as extensive research, McAfee emphasizes cooperation, pricing, litigation, and antitrust as vital to a firm's competitive posture--and focuses more attention on these elements than do most business strategy accounts. (LOC)


Strategic planning
Business planning
Decision making
Game theory
Antitrust law
Industrial management
Strategic planning - Case studies


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