Besanko, David

Economics of strategy Besanko, David - 3rd ed. - New Delhi Wiley India Pvt. Ltd 2004 - xxiv, 632 p.

The book provides an economic lens for viewing the broad sweep of the strategic activities of the firm. The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.

9788126517756


Strategic planning - Economic aspects
Managerial economics

658.4012

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