Turban, Efraim

Electronic commerce: a managerial perspective 2006 Turban, Efraim - 4th ed. - Delhi Dorling Kindersley (India) Pvt. Ltd. 2009 Delhi Pearson Education, Inc. 2006 - 834 p.

The Book is designed for undergraduate and graduate courses in Electronic Commerce. It is also helpful for instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. The book is the best seller in the business school market.


Electronic commerce
Electronic commerce - Management
Information technology - Management
Business enterprises - Computer networks


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