Bhasker, Bharat

Recommender systems in e-commerce: methodologies and applications of data mining Bhasker, Bharat - New Delhi Tata McGraw Hill Education 2010 - xv, 190 p.

The proliferation of Internet technologies and e-commerce has made the web space an exciting and interactive business platform for producers, marketers and consumers. At the same time, web itself has become complex and difficult to navigate, overwhelming users with innumerable choices of products, services, and/or information. But, help is at hand with recommended systems which can overcome the information overload problem by retrieving appropriate information based on a user's past purchases, tastes and preferences and those of similar users.

9780070680678


E-commerce
Marketing

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