Best, Roger J.

Market-based management: strategies for growing customer value and profitability Best, Roger J. - 5th ed. Eastern economic edition - New Delhi PHI Learning Private Ltd., 2009 - xxvii, 515 p.

This is a ground breaking text that provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. (Source:


Strategic management
Customer satisfaction


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