Kaul, Asha

Business communication - 2nd - New Delhi PHI Learning 2009 - xvii, 254 p.: ill. Includes references and index

Table of contents

Preface
Chapter 1 COMMUNICATION: AN OVERVIEW
Chapter 2 BARRIERS AND AIDS TO COMMUNICATION
Chapter 3 LISTENING
Chapter 4 PRESENTATION SKILLS
Chapter 5 ASSERTIVENESS
Chapter 6 BODY SPORT AND VOICE MODULATIONS
Chapter 7 GROUP DISCUSSIONS AND INTERVIEWS
CASE STUDY 1 The Eagle
CASE STUDY 2 ABC Careers
CASE STUDY 3 Kantha Industry
CASE STUDY 4 TD Medical Transcription Company
CASE STUDY 5 Kumarsons
CASE STUDY 6 Phoenix Management Entrance Training Institute
Index



It is said the future belongs to Communication. And rightly so. For today, more than ever before, the need for effective communication is being felt. This is particularly true of business communication because, organizations in their efforts to excel in business and outdo their competitors have to be precise and extremely effective in their communication to satisfy all its stakeholdersbe they suppliers, distributors, advertisers or customers. This book on Business Communication, now in its Second Edition, brings to fore the multidimensional aspects of Business Communicationranging from listening, speaking, developing skill sets, to exhibiting correct body language. The book emphasizes that understanding the perceptions and mindsets of the communicators and the context are crucial for business communication. This book, which is the outcome of the rich and the vast experience of Dr. Asha Kaul and her interaction with the brilliant young minds at IIM Ahmedabad and other B-schools, should be of immense value to the budding as well as practicing managers. All readers will find this new edition extremely useful, refreshingly different, and delectably delightful.

https://www.phindia.com/Books/BookDetail/9788120338487/business-communication-kaul

9788120338487


Business communication
Commercial correspondence

FP 658.45 / K2B8/2009

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