Handbook of political marketing - Thousand Oaks Sage Publications 1999 - xxiv, 792 p.

Includes bibliographical references and index.

This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing good and bad in political campaigns. The handbooks 40 chapters are organized in six sections that provide an exhaustive review of political marketing: 1. Conceptual and historical origins of political marketing 2. Management of political campaigns 3. Analysis of the political marketplace 4. Development of political strategies 5. Execution of political campaigns 6. Political marketing and democracyEach section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics. (Source: LOC Publishers description)

9780761911098


Campaign management
Political campaigns
Marketing

324.7 / H2

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