Applied multinational scaling: a comparison of approaches and algorithms
Green, Paul E.
Applied multinational scaling: a comparison of approaches and algorithms - New York Holt, Rinehart and Winston 1972 - xviii, 292 p. - Editors's series in marketing .
0030802717
Consumers preferences
Marketing research -statistical methods
Scale analysis- psychology
658.83018
Applied multinational scaling: a comparison of approaches and algorithms - New York Holt, Rinehart and Winston 1972 - xviii, 292 p. - Editors's series in marketing .
0030802717
Consumers preferences
Marketing research -statistical methods
Scale analysis- psychology
658.83018