Strategic marketing for nonprofit organizations
Kotler, Philip
Strategic marketing for nonprofit organizations - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall 1987 - 670 p.
Rev. ed. of: Marketing of nonprofit organizations/Philip Kotler 2d ed. 1982
0138512051
Corporations, Nonprofit - Marketing
Corporations, Nonprofit - United State
Marketing - Case studies
658.8
Strategic marketing for nonprofit organizations - 3rd ed. - Englewood Cliffs, N.J. Prentice-Hall 1987 - 670 p.
Rev. ed. of: Marketing of nonprofit organizations/Philip Kotler 2d ed. 1982
0138512051
Corporations, Nonprofit - Marketing
Corporations, Nonprofit - United State
Marketing - Case studies
658.8