Amazon cover image
Image from Amazon.com

Digital makeover: how L'Oreal put people first to build a beauty tech powerhouse

By: Contributor(s): Material type: TextTextPublication details: Wiley 2021 New JerseyDescription: xxvi, 189 p. Includes appendices, notes, bibliographical references and indexISBN:
  • 9781119706106
Subject(s): DDC classification:
  • 338.76685 C6D4
Summary: Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. https://www.wiley.com/en-au/Digital+Makeover%3A+How+L'Or%26eacute%3Bal+Put+People+First+to+Build+a+Beauty+Tech+Powerhouse-p-9781119706106
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 23-A / Slot 952 (0 Floor, East Wing) Non-fiction General Stacks 338.76685 C6D4 (Browse shelf(Opens below)) Available 206777

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.


https://www.wiley.com/en-au/Digital+Makeover%3A+How+L'Or%26eacute%3Bal+Put+People+First+to+Build+a+Beauty+Tech+Powerhouse-p-9781119706106

There are no comments on this title.

to post a comment.