Research methodology: concept and cases

Table of Contents

Chapter-1.Introduction to business research
Chapter-2.Formulation of the research problem and development of the research hypothesis
Chapter-3.Research designs: exploratory and descriptive
Chapter-4.Experimental research designs
Chapter-5.Secondary data collection methods
Chapter-6.Qualitative methods of data collection
Chapter-7.Attitude measurement and scaling
Chapter-8.Questionnaire designing
Chapter-9.Sampling considerations
Chapter-10.Data processing
Chapter-11.Univariate and bivariate analysis of data
Chapter-12.Testing of hypotheses
Chapter-13.Analysis of variance techniques
Chapter-14.Non-parametric tests
Chapter-15.Correlation and regression analysis
Chapter-16.Factor analysis
Chapter-17.Discriminant analysis
Chapter-18.Cluster analysis
Chapter-19.Multidimensional scaling and perceptual mapping
Chapter-20.Conjoint analysis
Chapter-21.Report writing and presentation of result

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.


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