Digital disruption in rural India: applying blue ocean strategy (CD)

By: Material type: Computer fileComputer filePublication details: Ahmedabad Indian Institute of Management Ahmedabad 2020Description: 17 p.: col. ill. Includes referencesSubject(s): DDC classification:
  • SP2020/2782
Summary: India has been steadily establishing its digital footprint among the big players both in growth and by volume. More than half a billion people in India have access to some sort of internet connection. The Indian’s have adopted digitization strongly. We have already seen how the urban Indian lifestyle has impacted with the advent of this digital disruption. Most of the millennials can’t even think of a life without an Ola or Uber, Zomato or Swiggy, Amazon Prime, or Netflix. Right from a mom to a pop shop to a high-end retailer – everyone is dependent on digital fund transactions nowadays. From the need to entertainment to necessity – an urban lifestyle has been grappled by all sorts of digital technologies.
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Item type Current library Collection Shelving location Call number Status Date due Barcode
Student Project Vikram Sarabhai Library Non-fiction Audio Visual SP2020/2782 (Browse shelf(Opens below)) Not for Issue SP002782

Submitted to Prof. Sanjay Verma
Submitted by ePGP 2019-2021 batch (individual project) in 2nd term

India has been steadily establishing its digital footprint among the big players both in growth and by volume. More than half a billion people in India have access to some sort of internet connection. The Indian’s have adopted digitization strongly. We have already seen how the urban Indian lifestyle has impacted with the advent of this digital disruption. Most of the millennials can’t even think of a life without an Ola or Uber, Zomato or Swiggy, Amazon Prime, or Netflix. Right from a mom to a pop shop to a high-end retailer – everyone is dependent on digital fund transactions nowadays. From the need to entertainment to necessity – an urban lifestyle has been grappled by all sorts of digital technologies.

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