Ignore everybody: and 39 other keys to creativity
Material type:
BookPublication details: New York Portfolio 2009Description: xiii, 159 pISBN: 9781591842590Subject(s): Business cards | Advertising cards | Creativity in advertisingDDC classification: 650.1 Summary: When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
(http://www.penguin.com/book/ignore-everybody-by-hugh-macleod/9781591842590)
| Item type | Current library | Item location | Collection | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Books | Vikram Sarabhai Library | Rack 34-B / Slot 1803 (2nd Floor, East Wing) | Non-fiction | General Stacks | 650.1 M2I4 (Browse shelf(Opens below)) | Available | 188149 |
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
(http://www.penguin.com/book/ignore-everybody-by-hugh-macleod/9781591842590)
There are no comments on this title.