Private placement institutional and corporate debt issues April 2011 - December
Material type:
- 302.2309 F4M3
Item type | Current library | Item location | Shelving location | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Vikram Sarabhai Library | Rack 35-B / Slot 1918 (2nd Floor, East Wing) | General Stacks | 302.2309 F4M3 (Browse shelf(Opens below)) | Available | 176610 |
For use in undergraduate New Media Technology courses offered in Communication/Journalism. The text provides students with a theoretical and historical context to help place media technology developments in their proper perspective. The author does a fine job of projecting media and technology trends into the future while avoiding the blue sky approach of many works. Using non-technical language, he demystifies emerging technologies as much as possible and provides a structure for understanding their potential influences on the popular forms of mainstream media - newspapers, magazines, television and radio. (http://www.sagepub.com/books/Book6809)
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