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CRM fundamentals

By: Contributor(s): Material type: TextTextPublication details: New Delhi Apress 2011 Description: xiii, 232 pISBN:
  • 9788132204572
Subject(s): DDC classification:
  • 658.8120285536
Summary: CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully Hincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. (http://www.apress.com/9781430235903)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 40-A / Slot 2268 (2nd Floor, East Wing) General Stacks 658.8120285536 K6C7 (Browse shelf(Opens below)) Available 174787

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully Hincluding identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. (http://www.apress.com/9781430235903)

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