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Neuroscience of preference and choice: cognitive and neural mechanisms

Contributor(s): Material type: TextTextPublication details: London Academic Press 2012 Description: xiv, 342 pISBN:
  • 9780123814319
Subject(s): DDC classification:
  • 612.8
Summary: One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. (http://store.elsevier.com/product.jsp?isbn=9780123814319)
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Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 33-B / Slot 1725 (2nd Floor, East Wing) General Stacks 612.8 N3 (Browse shelf(Opens below)) Available 175892

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences influencing mating choice, through to moral decisions, the authors adopt diverse approaches to answer the question. Chapters explore the instability of preferences and the common neural processes that occur across preferences. Edited by one of the world's most renowned cognitive neuroscientists, each chapter is authored by an expert in the field, with a host of international contributors. (http://store.elsevier.com/product.jsp?isbn=9780123814319)

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