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Innovation X: why a company's toughest problems are its greatest advantage

By: Material type: TextTextPublication details: New Delhi Wiley India Pvt. Ltd 2010 Description: 250 pISBN:
  • 9788126527694
Subject(s): DDC classification:
  • 658.4063
Summary: This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. (http://www.wileyindia.com/index.php?page_id=bookdetails&id=9788126527694)
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 38-B / Slot 2141 (2nd Floor, East Wing) General Stacks 658.4063 R4I6 (Browse shelf(Opens below)) Available 172823

Includes bibliographical references (p. 227-235) and index.

This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. (http://www.wileyindia.com/index.php?page_id=bookdetails&id=9788126527694)

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