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Handbook of consumer psychology

Contributor(s): Series: Marketing and consumer psychology series, 4Publication details: New York Lawrence Erlbaum Associates 2007Description: xvi, 1273 pISBN:
  • 9780805856033
Subject(s): DDC classification:
  • 658.8342
Summary: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. (Source: www.barnesandnoble.com)
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Item type Current library Item location Collection Shelving location Call number Status Date due Barcode
Reference Vikram Sarabhai Library Reference / Slot 1656 (2nd Floor West Wing) Reference Reference R 658.8342 H2 (Browse shelf(Opens below)) Not for Issue 167245

Includes bibliographical references and index

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising. (Source: www.barnesandnoble.com)

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