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Marketing matters: a guide for health care executives

By: Contributor(s): Series: ACHE Management seriesPublication details: New Delhi PrenticeHall of India 2007Description: xv, 151 pISBN:
  • 9788120335738
Subject(s): DDC classification:
  • 362.10688
Summary: This guide helps the readers become a better marketernot in the sense of developing marketing campaigns but using marketingto shape and control an organizations reputation. Topics covered in the book are: The marketing process The senior managers role in marketing Marketing research and planning Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing
List(s) this item appears in: 2.MARKETING
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Holdings
Item type Current library Item location Shelving location Call number Status Date due Barcode
Books Vikram Sarabhai Library Rack 25-B / Slot 1152 (0 Floor, East Wing) General Stacks 362.10688 T4M2 (Browse shelf(Opens below)) Available 166777

Includes bibliographical references.

This guide helps the readers become a better marketernot in the sense of developing marketing campaigns but using marketingto shape and control an organizations reputation. Topics covered in the book are: The marketing process The senior managers role in marketing Marketing research and planning Market positioning and strategy development The promotional toolbox The changing marketing paradigm Measuring the effectiveness of marketing

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