000 01585nam a2200229Ia 4500
008 140323b2004 xxu||||| |||| 00| 0 eng d
020 _a9780130082183
082 _a658.8
100 _aBest, Roger J.
_961303
245 _aMarket-based management: strategies for growing customer value and profitability
_cBest, Roger J.
250 _a3rd ed.
260 _aNew Jersey
_bPrentice-Hall
_c2004
_9154434
300 _axxv, 401 p.
520 _aThis book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, customer relationship management, and branding. It focuses on the fundamental need for businesses to attract, satisfy, and retain customers. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth. For marketing departments and business owners seeking the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability
650 _aStrategic management
_938845
650 _aCustomer satisfaction
_938900
650 _aManagement
_9219
650 _aMarketing
_94378
942 _cBK
952 _w2009-09-04
_A00000.00
_BINR
_C2005-10-14
_DRecd. as gratis from Prof. A K Jain
_IGratis
_J0000.
_L00000.00
_p158832
_r2009-09-04
_40
_00
_bVSL
_10
_o658.8 B3M2/2004
_d2009-05-04
_70
_2ddc
_yBK
_aVSL
999 _c50531
_d50531