000 aam a22 4500
999 _c211537
_d211537
008 190417b 2018 ||||| |||| 00| 0 eng d
020 _a9780198777199
082 _a338.76213845
_bD6R4
100 _aDoz, Yves L.
_9378477
245 _aRingtone: exploring the rise and fall of Nokia in mobile phones
260 _bOxford University Press
_c2017
_aNew York
300 _axiii, 189p.
_bWith index
504 _aTable of Contents 1. A Shooting Star 2. The Planetary Alignment was Right 3. We Were the Only Ones to See It 4. A Rising Star 5. Attracting the Planets 6. A Supernova 7. A Fading Star 8. Toward A New Alignment? 9. The Astronomer's Perspective Appendix 1: Management Lessons Appendix 2: Chronology Appendix 3: Acronyms Appendix 4: Who's Who Appendix 5: Financial Data Appendix 6: The Research
520 _aIn less than three decades, Nokia emerged from Finland to lead the mobile phone revolution. It grew to have one of the most recognizable and valuable brands in the world and then fell into decline, leading to the sale of its mobile phone business to Microsoft. This book explores and analyzes that journey and distils observations and learning points for anyone keen to understand what drove Nokia's amazing success and sudden downfall. With privileged access to Nokia's senior managers over the last twenty years followed by a more concerted research agenda from 2015, the authors describe and analyze, the various stages in Nokia's journey. The book describes leaders making strategic and organizational decisions, their behavior and interactions, and how they succeeded and failed to inspire and engage their employees. Perhaps most intriguingly, it opens the proverbial 'black box' of why and how things actually happen at the top of organizations. Why did things fall apart? To what extent were avoidable mistakes made? Did the world around Nokia change too fast for it to adapt? And, did Nokia's success contain the seeds of its failure? https://global.oup.com/academic/product/ringtone-9780198777199?q=Ringtone:%20exploring%20the%20rise%20and%20fall%20of%20Nokia%20in%20mobile%20phones&lang=en&cc=us#
650 _aNokia - Firm
_9378478
650 _aFinland
_9378479
650 _aCell phone equipment industry
_9378480
650 _aManagement
_9378481
700 _aWilson, Keeley
_eCo author
_9378482
942 _2ddc
_cBK