000 02366aam a2200193 4500
008 171227b2017 xxu||||| |||| 00| 0 eng d
020 _a9781785150029
082 _bB2B3
_a154.2
100 _aBargh, John
_9355347
245 _aBefore you know it: the unconscious reasons we do what we do
_cBargh, John
260 _bWilliam Heinemann
_c2017
_aLondon
300 _avii, 342 p.
520 _a‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath The world’s leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behaviour. For more than three decades, Dr John Bargh has been conducting revolutionary research into the unconscious mind – not Freud’s dark, malevolent unconscious but a helpful and powerful part of the mind that we can access and understand through experimental science. Now, Dr Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives – checking a dating app, holding a cup of hot coffee or getting a flu jab. Dr Bargh takes you into his labs at New York University and Yale, where his ingenious experiments have shown how the unconscious guides our behaviour, goals and motivations in areas like race relations, parenting, business, consumer behaviour and addiction. He reveals the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter and sleep better. Before You Know It will profoundly change the way you understand yourself by introducing you to a fascinating world only recently discovered, the world that exists below the surface of your awareness and yet is the key to unlocking new ways of thinking, feeling and behaving. https://www.penguin.co.uk/books/1108281/before-you-know-it/
650 _aSubconsciousness
_9355348
650 _aCognition
_9355349
650 _aMotivation - Psychology
_9355350
650 _aHuman behavior
_9355351
942 _2ddc
_cBK
999 _c207966
_d207966