000 01855cam a2200217 i 4500
008 141013b2013 xxu||||| |||| 00| 0 eng d
020 _a9780231163569
082 0 0 _a658.403
_bL4S6
100 1 _aLiedtka, Jeanne
_9300822
245 1 0 _aSolving problems with design thinking: 10 stories of what works
_cLiedtka, Jeanne
260 _aNew York
_bColumbia Business School
_c2013
300 _axiv, 216 p.
504 _a.
520 _aDesign-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark’s The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers. (http://cup.columbia.edu/book/978-0-231-16356-9/solving-problems-with-design-thinking)
650 0 _aCreative ability in business
_9300823
650 0 _aDesign
_9300824
650 0 _a Problem solving
_9300825
700 1 _aKing, Andrew
_9300826
700 1 _aBennett, Kevin B.
_9300827
942 _cBK
999 _c189452
_d189452