|000||01134 a2200205 4500|
|008||140323b2013 xxu||||| |||| 00| 0 eng d|
_aCases in business marketing
_bMcGraw Hill Education (India) Pvt. Ltd.
|300||_axxii, 419 p.|
|520||_a"Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."|
_aMarketing - Management - Case studies
_aMarketing - Decision making - Case studies