000 01134 a2200205 4500
008 140323b2013 xxu||||| |||| 00| 0 eng d
020 _a9781259026560
082 _a658.8
_bP2C21
100 _aPaliwal, Pramod
_9227562
245 _aCases in business marketing
_cPaliwal, Pramod
260 _c2013
_bMcGraw Hill Education (India) Pvt. Ltd.
_aNew Delhi
300 _axxii, 419 p.
365 _aINR
_b495.00
520 _a"Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."
650 _aMarketing - Management - Case studies
_9162354
650 _aMarketing - Decision making - Case studies
_9185488
700 _aSingh, Ramendra
_9227062
700 _aYadav, Sudhir
_976506
942 _cBK
999 _c178744
_d178744