000 01601 a2200217 4500
008 140323b2007 xxu||||| |||| 00| 0 eng d
020 _a9780470124178
082 _a658.872
100 _aWeber, Larry
_958229
245 _aMarketing to the social web: how digital customer communities build your business
_cWeber, Larry
260 _aHoboken
_bJohn Wiley and Sons
_c2007
300 _aix, 230 p.,
365 _bUSD 24.95
500 _aIncludes bibliographical references (p. 217-222) and index.
520 _aToday, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketers have an exceptional opportunity to use these new tools and models to reach new markets, even in a fragmented media market. Marketing to the Social Web helps marketers and their companies understand the context of the new marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion. Larry Weber presents specific ideas to find and engage customers, describes newly available tools and platforms, and shows readers how to apply them to see immediate results and growth.
650 _aInternet marketing
_947660
650 _aOnline social networks - Computer network resources
_958230
942 _cBK
952 _p166799
_C10/12/2008
_L0.00
_BUSD
_DAstha Book Agency
_G2133
_K20.00%
_A24.95
_J1287.42
_H05/12/2008
_F23/10/2008
_N17.10.08
_E280547
_IFirm Order
_MMr. Anil Kumar
_v1287.42
_40
_00
_bVSL
_10
_o658.872 W3M2
_d10/12/2008
_70
_yBK
_aVSL
999 _c161420
_d161420