Internet Marketing http://vslopac.iima.ac.in//cgi-bin/koha/opac-shelves.pl?rss=1&viewshelf=536 RSS feed for public list Internet Marketing 'All to one' : the winning model for marketing in the post-internet economy by Luengo-Jones, Steve http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=129874 Affiliate selling: building revenue on the web by Helmstetter, Greg http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=37511 An Introduction to: social media marketing by Charlesworth, Alan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=194831 B2B marketing: a radically different approach for business-to-business marketers by Minett, Steve http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42675 Birth of internet marketing communications by Steinbock, Dan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=39329 Branding.com: online branding for marketing success by Kania, Deborah http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=41517 Building brandwidth: closing the sale online by Zyman, Sergio http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=38846 Convergence marketing: strategies for reaching the new hybrid consumer by Wind, Yoram Jerry http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42966 Cyber marketing: your interactive marketing consultant http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=26595 Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by Braunstein, Marc http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=38952 Digimarketing: the essential guide to new media and digital marketing by Wertime, Kent http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=63826 Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy by Schwartz, Evan I. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=31441 Digital marketing: global strategies from the world's leading experts by Wind, Yoram Jerry http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=129843 Digital marketing: using new technologies to get closer to your customers by Rowan, Will http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=43463 E-commerce 2014: business, technology, society by Laudon, Kenneth C. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=181055 E-commerce get it right! essential step by step guide for selling and marketing products online by Daniel, Ian http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=195485 E-marketing strategy by Chaston, Ian http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42357 E-Service: 24 ways to keep your customers when the competition is just a click away by Zemke, Ron http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=40071 Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=37130 Electronic marketing and the consumer http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=26749 Emarketing excellence: planning and optimizing your digital marketing by Chaffey, Dave http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=180513 Facebook marketing: designing your next marketing campaign by Levy, Justin R. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=166087 Getting your business wired: using computer networking and the internet to grow your business by Kilmer, William E. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=31221 How to make a fortune on the internet by Siegel, Martha http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=37385 Instagram power: build your brand and reach more customers with the power of pictures by Miles, Jason G. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=181361 Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) by Agraval, Aditya http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68664 Internet marketing by Sheth, Jagdish N. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42265 Internet marketing by Hofacker, Charles F. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42770 Internet marketing and electronic commerce by S.K. Nanda (Student Project) by Nanda, S. K. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68803 Internet marketing research: theory and practice by Lee, Ook http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42796 Internet marketing: building advantage in a networked economy by Mohammed, Rafi A. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=43626 Making markets : how firms can design and profit from online auctions and exchanges by Kambil, Ajit http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42987 Market research in the internet age: leveraging the internet for market measurement and consumer insight by Monster, Robert W. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=43898 Marketing to the social web: how digital customer communities build your business by Weber, Larry http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=161420 Mastering the digital market place: practical strategies for competitiveness in the new economy by Aldrich, Douglas F. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=35329 Mobile marketing: an hour a day by Pasqua, Rachel http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=181362 Multichannel marketing: metrics and methods for on and offline success by Arikan, Akin http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=160437 Net gain: expanding markets through virtual communities by Hagel, John http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=26746 Net success: 24 leaders in web commerce show you how to put the internet to work for your business by Haylock, Christina Ford http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=37846 Now or never: how companies must change today to win the battle for internet consumers by Modahl, Mary http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=36380 Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=160430 Opening digital markets: battle plans and business strategies for internet commerce by Mougayar, Walid http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=28171 Pinterest marketing: an hour a day by Cario, Jennifer Evans http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=181360 Principles of internet marketing by Hanson, Ward http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=39671 Promiscuous customers: invisible brands : delivering value in digital markets by Bayler, Michael http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=42260 Quicksilver companies: the battle for the online consumer by Griffiths, Alan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=43989 Strategic marketing for the digital age by Bishop, Bill http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=31095 The engaged customer : the new rules of internet direct marketing by Brondmo, Hans Peter http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=39014 The Handbook of online marketing research:knowing your customer using the net by Grossnickle, Joshua http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=36883 The internet marketing plan: complete guide to instant web presence by Bayne, Kim M. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=129787 The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by Scott, David Meerman http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=161421 The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy by Holloman, Christer http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=180553 Web commerce technology handbook by Minoli, Daniel http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=36075 Webonomics: nine essential principles for growing your business on the World Wide Web by Schwartz, Evan I. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=26422