Brand_Student Project http://vslopac.iima.ac.in//cgi-bin/koha/opac-shelves.pl?rss=1&viewshelf=220 RSS feed for public list Brand_Student Project A study of celebrity brand endorsements on socail media(CD) by Prakash, Mayank http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185794 Acceptance/ Rejection of Gendered Brands of Androgynous Products by Radhesh C. Verma and Sujit Kumar Biswas (Student Project) by Verma, Radhesh C. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68314 Advertising strategy for a medium - sized textile manufacturer by Arun T.N. Kumar and S. Sen Gupta (Student Project) by Kumar, Arun T.N. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68145 Analysis of a marketing case using lotus - 123 by Rajeev Anant Kale (Student Project) by Kale, Rajeev Anant http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=67995 Analysis of sources, extent and nature of pioneer brand advantege and strategies for pioneeing brands and late entrants by Ajay Mohan Dang (Student Project) by Dang, Ajay Mohan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68568 Analysis of the positioning strategies of the major brands of instant coffee in India by P. Datta (Student Project) by Datta, P. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68141 Application of quantitive models and statistical tools to other functional areas, especially marketing by S. Ramaswami (Student Project) by Ramaswami, S. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=67998 Brand equity index: Determinates and measurement by Satish P. Kulkarni and Suresh V. (Student Project) by Kulkarni, Satish P. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68320 Brand extension - a case of Vadilal by Dronodeb Raychaudhuri and Suyash Lad (Student Project) by Raychaudhuri, Dronodeb http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68961 Brand identification and "brand equity" in rural India for consumer goods - prospects and challenge by Ramesh K. (Student Project) by K., Ramesh http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68492 Brand ranking analysis assessment and efficacy by Nitin Rungta and Rohit Pareek (Student Project) by Rungta, Nitin http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69292 Brand relaunches by Kanchan Mirani and Indrajit Lahiri (Student Project) by Mirani, Kanchan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68433 Brand repositioning of intel by Mukta Dharma and Nishim Kaler (Student Project) by Dharma, Mukta http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69441 Brand strategy: brand extensions in the Indian context by Nachiket Pantvadiya and P. R. Ganpathy (Student Project) by Pantvadiya, Nachiket http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68297 Branded commodities in the Indian market scope and potential: a report by Madhu Manral and Sumit K. Mishra (Student Project) by Manral, Madhu http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68644 Branding and online advertisement inventory management strategy for Indiamart.com by Aurvind Lama and Ganapathi Srinivas Lingala (Student Project) by Indian Institute of Management http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69245 Branding and positioning of commodities by N. Sathish and Abdurahiman K. K. (Student Project) by N., Sathish http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68524 Branding cotton by T. M. Narayan and Priya B. Prasad (Student Project) by Narayan, T. M. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68697 Branding in Indian food market by Saroj Kumar Nanda (Student Project) by Nanda, Saroj Kumar http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68760 Branding of commodities recent phenomena by Anuragi Raman and Raman Sengupta (Student Project) by Raman, Anuragi http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68515 Branding of dry fruits in the Ahmedabad market by Sandeep T. Yadav and Subash V. (Student Project) by Yadav, Sandeep T. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68602 Branding of fruits: an evaluation of the business prosposition for GCMMF by N. Ganesh and Gumma Sashi Kumar (Student Project) by Ganesh, N. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68601 Building of a sustainable and profitable brand of mustard oil by Hemendra Mathur, Pranay Dandia and Venkata P.K.Kalyan (Student Project) by Mathur, Hemendra http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68504 Business strategies for the Indian coffee producers to market coffee in the world market by Ashish Bhatia (Student Project) by Bhatia, Ashish http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68545 Can Amul extend it's brand to commodities? by Gyana Ranjan Das and Swapnakant Samal (Student Project) by Das, Gyana Ranjan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68647 Co - branding as a marketing strategy by Kavita B. C. and Shradha Vaid (Student Project) by B. C., Kavita http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69165 Commodity brands: a study of Buyer's perceptions about product attributes by Sadh, Ashish http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69414 Congitive development structure and brand choice behaviour of children http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=174794 Determinants and mesurement of brand Equity by Rajesh Ganesan and S Rajesh (Student Project) by Ganesan, Rajesh http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68490 Developing a marketing strategy ofr increasing market share in hair colour market by an Indian brand (Student Project) by Pramanick, Abhik http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=181652 Development of a computer-based brand-name generator by Santhanam Mythily and Padma Parthasarthy (Student Project) by Mythily, Santhanam http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68069 Dfferentiating products on irrelevant attributes and it's impact on consumer purchase decisions by Shailesh I. Mendonca and Sumit Sahay (Student Project) by Mendonca, Shailesh I. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68572 Distribution strategy & structure for edible oils by Anil K. Sharma and Sanjay Pradhan (Student Project) by Sharma, Anil K. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68157 Effect of sales promotion on perception of brand equity by Zacharias, Siby http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69424 Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by vadilal enterp by Shukla, Amit http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68117 Endorser charecteristics by product type: a segment wise study by Aparna Aga and Rashmi Agrawal (Student Project) by Aga, Aparna http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68341 Formulation of a framework for managerial decisions on branding strategies by Gunjan Khetan and Shanmugan Subash (Student Project) by Khetan, Gunjan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68984 Grand project on the existing legal framework and the feasibility of reforms in labour laws in the...Indian context by Bhatt, Jagdish http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69408 Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities by Shraddha Vohra (Student Project) by Vohra, Shraddha http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69188 Identifying the brand: lifestyle linkages in the men's personal care products market by Anjum Anjum and Salil Sadanandan (Student Project) by AnjumKhan, Anjum http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68164 Impact of brand investments in the Indian two wheeler industry on investment community and the company stock by Anuradha Dad and Kanishka Raja (Student Project) by Dad Anuradha http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69054 Impact of different sales promotions in apparel retail sales on consumer's purchase intention and attitude towards brand by Nayanabhiram D. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185730 Impact of promotional channels on the consumer's perception of brands by Ankit Gulati and Diptesh Nandi (Student Project) by Gulati, Ankit http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69271 Impact of simultaneous multiple brand introduction on an individual consumer's consideration set by Jujhar Singh and Sushrut Pant (Student Project) by Singh, Jujhar http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68615 Importance of digital branding for celebrities(CD) by Ashraf Ali, K.M. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185792 Influence of the number of brand options available on customer behavior by Safique Mohamed M http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185770 Line extensions and multi-branding tools for competitive strategy by N Balaji and Suryakant Pandey (Student Project) by Balaji, N. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68498 Load optimization in air compressors manufacturing unit at Ingeersoll - Rand India Limited by Braj Bhushan (Student Project) by Bhushan, Braj http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69195 Managing change in organisations by Rajat Agrawal (Student Project) by Agrawal, Rajat http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68392 Marketing strategies for branded edible oil by Ruchira Datta and Kusal Roy (Student Project) by Datta, Ruchira http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68446 Marketing strategy for branded dried floral arrangements in Indian market by Rakesh Pande (Student Project) by Pande, Rakesh http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68811 Marketing strategy for Sheetal mango pulp by Harpreet Singh and Sandeep Kalra (Project Report) by Singh, Harpreet http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68085 Measuring the dimensions of brand knowledge and finding their relationship with reservation price by Ashwani Monga and Mahajan, Vishal Mahajan (Student Project) by Monga, Ashwani http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68580 Optimization of store layout and inventory management of a multi-brand retail stroe for apparels by Bhutani, Ayush http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185810 Pioneer brands: an analysis of their copetitive advantages and brand management strategies by Rekhia Dutta (Student Project) by Dutta, Rekhia http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68546 Private label brands by Rahul Anand and Shyam Sundar Singh (Student Project) http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=174881 Quantitative model of brand equity with application in decision by Jayanthan Namputhiripad and Ketharaju Chandrasekhar (Student Project) by Namputhiripad, Jayanthan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68413 Role and effectiveness of branding in rural markets by Sandeep Kumar and Vivek Gupta (Student Project) by Kumar, Sandeep http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68627 Rural consumer buying behaviour for consumer non durable branded goods by Monika and Ved Prakash Arya (Student Project) by Monika http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68348 Rural maketing of branded consumer products by Morris K. George and Suresh Menon (Student Project) by George, Morris K. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68534 Standardization vs Localization decisions in multinational brand marketing by Jaivardhan Sinha and T.S. Anil (Student Project) by Sinha, Jaivardhan http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68332 Strategic implications of building brand equity in FMCG industry by Niraj Ghai and Vivek Kumar (Student Project) by Ghai, Niraj http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68682 Strategy for local brands to compete with foreign brands by Gautham Babu and Mayank Kedia (Student Project) by Kedia, Mayank http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69319 Study of consumer behaviour for branded wheat flour by Rajeev Sharma (Student Project) by Sharma, Rajeev http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68633 Study of effectiveness of celebrity brand endorsements by Shambhavi P. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=185735 Study of malted food industry and devloping a marketing strategy for a follower brand by Pradeep Kumar (Student Project) by Kumar, Pradeep http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68095 Study of organic food world market, market research to study the consumer behaviour, branding and marketing strategy for companies in the organic food market by Ketant K. Vagela an by Vagela, Ketan K. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68736 Study of packaging as a marketing tool with illustrative case studies in the biscuit, shampoo and edible oil industries by Pankaj Seith and others (Student Project) by Seith, Pankaj http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68265 Study of potential for marketing a new brand of whole milk powder in small pack size y S.P. Singh (Student Project) by Singh, S. P. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68048 Study on branding and positioning strategies of bottled water in India by Bimalansu Sekhar Sahoo and Gaurav Gupta (Student Project) by Sahoo, Bimalansu Sekhar http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68858 Study on choice of brand mix in apparel retail stores by Abhinav Jain and Aditya Paranjape (Student Project) by Jain, Abhinav http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69082 Study the mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license by B. R. Rejoy Kurup and Syeda Tahseen Quad by Rejoy Kurup, B. R. http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69211 Study to develop an approach for testing a product concept (Bottled Coconut Water) by Atish Mitra (Student Project) by Mitra, Atish http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68042 Takeover of Hutch by Vodafone: an analysis of brand re-positioning by Dushyant Mullar and Shruti Kapoor (Student Project) by Mullur, Dushyant http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=69528 Transactional Analysis and Brand Positioning by Subhadra Sethuraman and Sabyasachi Das (Student Project) by Sethuraman, Subhadra http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68578 Valuation of the brand name of Proctor & Gamble by Pankaj Duhan (Student Project) by Duhan, Pankaj http://vslopac.iima.ac.in//cgi-bin/koha/opac-detail.pl?biblionumber=68955