Brand_Student Project

This list contains 76 titles

Standardization vs Localization decisions in multinational brand marketing by Jaivardhan Sinha and T.S. Anil (Student Project)

by Sinha, Jaivardhan | Anil, T.S.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/354 .
Strategic implications of building brand equity in FMCG industry by Niraj Ghai and Vivek Kumar (Student Project)

by Ghai, Niraj | Kumar, Vivek.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1999/704 .
Strategy for local brands to compete with foreign brands by Gautham Babu and Mayank Kedia (Student Project)

by Kedia, Mayank.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2007Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2007/1341 .
Study of consumer behaviour for branded wheat flour by Rajeev Sharma (Student Project)

by Sharma, Rajeev.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1998/655 .
Study of effectiveness of celebrity brand endorsements

by Shambhavi P | Oke, Mrunmayi.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2013Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2013/1837.
Study of malted food industry and devloping a marketing strategy for a follower brand by Pradeep Kumar (Student Project)

by Kumar, Pradeep.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1988/117 .
Study of organic food world market, market research to study the consumer behaviour, branding and marketing strategy for companies in the organic food market by Ketant K. Vagela an

by Vagela, Ketan K | Choudhury, Partha Pratim.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2000/758 .
Study of packaging as a marketing tool with illustrative case studies in the biscuit, shampoo and edible oil industries by Pankaj Seith and others (Student Project)

by Seith, Pankaj | Aggarwal, Rachna | Krishnan, Sankar.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1992Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1992/287 .
Study of potential for marketing a new brand of whole milk powder in small pack size y S.P. Singh (Student Project)

by Singh, S. P.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/70 .
Study on branding and positioning strategies of bottled water in India by Bimalansu Sekhar Sahoo and Gaurav Gupta (Student Project)

by Sahoo, Bimalansu Sekhar | Gupta, Gaurav.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2001/880 .
Study on choice of brand mix in apparel retail stores by Abhinav Jain and Aditya Paranjape (Student Project)

by Jain, Abhinav | Paranjape, Aditya.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2004Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2004/1104 .
Study the mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license by B. R. Rejoy Kurup and Syeda Tahseen Quad

by Rejoy Kurup, B. R | Quadri, Syeda Tahseen.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1233 .
Study to develop an approach for testing a product concept (Bottled Coconut Water) by Atish Mitra (Student Project)

by Mitra, Atish.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Mangement 1987Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1987/64 .
Takeover of Hutch by Vodafone: an analysis of brand re-positioning by Dushyant Mullar and Shruti Kapoor (Student Project)

by Mullur, Dushyant | Kapoor, Shruti.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2008Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2008/1551 .
Transactional Analysis and Brand Positioning by Subhadra Sethuraman and Sabyasachi Das (Student Project)

by Sethuraman, Subhadra | Das, Sabyasachi.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1997/600 .
Valuation of the brand name of Proctor & Gamble by Pankaj Duhan (Student Project)

by Duhan, Pankaj.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2002Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2002/977 .
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