|
Strategic brand management for B2B markets: a road map for organizational transformation by Sarin, Sharad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Response Books 2010Availability: Not available: Checked out (1).
|
|
Strategic brand management: building measuring and managing brand equity by Keller, Kevin Lane. Edition: 3rd ed. Publication details: New Delhi Prentice-Hall of India private Limited 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 K3S8/2008.
|
|
Strategic brand management: building, measuring, and managing brand equity by Keller, Kevin Lane. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey Prentice-Hall 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 K3S8/2003.
|
|
Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean-Noel. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Kogan Page 1992Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K2S8.
|
|
Strategic marketing by The Institute of management Culcutta | Indian Institute of Management. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Bombay Economic Times 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 I6S8.
|
|
Tata: the evolution of a corporate brand by Witzel, Morgen. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Portfolio/Penguin Group 2010Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.880954 W4T2.
|
|
The 22 immutable laws of branding: how to build a product or service into a world-class brand by Ries, Al | Ries, Laura. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperCollins Publishers, India 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 R4T9.
|
|
The brand management checklist: proven tools and techniques for creating winning brands by Vanauken, Brad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 V2B7.
|
|
The essential brand book: over 100 techniques to increase brand value by Ellwood, Iain. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 E5E8-2002.
|
|
The international brand valuation manual: a complete overview and analysis of brand valuation techniques, methodologies and applications by Salinas, Gabriela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: West Sussex John Wiley & Sons 2009Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 657.7 W2I6.
|
|
Understanding consumers: building powerful brands using consumer research by Parameswaran, M.G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill 2003Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 P2U6.
|
|
What makes winning brands different?: the hidden method behind the world's most successful brands by Buchholz, Andreas | Wordemann, Wolfram. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chinchester John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 659.12 B8W4.
|
|
What's in a name?: advertising and the concept of brands by Jones, John Philip | Slater, Jan S [Co-author]. Edition: 2ndMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice-Hall of India 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8343 J6W4.
|
|
Wraparound: delivering a great brand experience by Sengupta, Jayanta. Publication details: New Delhi Rupa and Co. 2006Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.827 S3W7.
|