Brand_Student Project

This list contains 76 titles

Branding of dry fruits in the Ahmedabad market by Sandeep T. Yadav and Subash V. (Student Project)

by Yadav, Sandeep T | V., Subash.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1998/624 .
Branding of fruits: an evaluation of the business prosposition for GCMMF by N. Ganesh and Gumma Sashi Kumar (Student Project)

by Ganesh, N | Gumma, Sashi Kumar.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1998Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1998/623 .
Building of a sustainable and profitable brand of mustard oil by Hemendra Mathur, Pranay Dandia and Venkata P.K.Kalyan (Student Project)

by Mathur, Hemendra | Dandia, Pranay | Kalyan, Venkata P.K.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/526 .
Business strategies for the Indian coffee producers to market coffee in the world market by Ashish Bhatia (Student Project)

by Bhatia, Ashish.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1996Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1996/567 .
Can Amul extend it's brand to commodities? by Gyana Ranjan Das and Swapnakant Samal (Student Project)

by Das, Gyana Ranjan.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1999/669 .
Co - branding as a marketing strategy by Kavita B. C. and Shradha Vaid (Student Project)

by B. C., Kavita | Vaid, Shradha.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1187 .
Commodity brands: a study of Buyer's perceptions about product attributes

by Sadh, Ashish.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP(FDP) 2000/1436 .
Congitive development structure and brand choice behaviour of children

by Cherian, Mary.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP(FDP)1997/1629 .
Determinants and mesurement of brand Equity by Rajesh Ganesan and S Rajesh (Student Project)

by Ganesan, Rajesh | Rajesh S.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Mangement 1995Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1995/512 .
Developing a marketing strategy ofr increasing market share in hair colour market by an Indian brand (Student Project)

by Pramanick, Abhik | Sinha, Spandan | Saharia, Subrata.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2012Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2012/ 1785.
Development of a computer-based brand-name generator by Santhanam Mythily and Padma Parthasarthy (Student Project)

by Mythily, Santhanam | Parthasarthy, Padma.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1988Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1988/91 .
Dfferentiating products on irrelevant attributes and it's impact on consumer purchase decisions by Shailesh I. Mendonca and Sumit Sahay (Student Project)

by Mendonca, Shailesh I | Sahay, Sumit.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1997Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1997/594 .
Distribution strategy & structure for edible oils by Anil K. Sharma and Sanjay Pradhan (Student Project)

by Sharma, Anil K | Pradhan, Sanjay.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1989/179 .
Effect of sales promotion on perception of brand equity

by Zacharias, Siby | Prof. Koshy, Abraham.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP(FDP) 2000/1446 .
Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by vadilal enterp

by Shukla, Amit | Iyer, Mahesh.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1989Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1989/139 .
Endorser charecteristics by product type: a segment wise study by Aparna Aga and Rashmi Agrawal (Student Project)

by Aga, Aparna | Agrawal, Rashmi.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1993Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1993/363 .
Formulation of a framework for managerial decisions on branding strategies by Gunjan Khetan and Shanmugan Subash (Student Project)

by Khetan, Gunjan | Shanmugan, Subash.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2003Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2003/1006 .
Grand project on the existing legal framework and the feasibility of reforms in labour laws in the...Indian context

by Bhatt, Jagdish.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2000Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP(FDP) 2000/1430 .
Identifying and analyzing customer brand relationships: classifying typologies of brand relationships measuring brand personalities by Shraddha Vohra (Student Project)

by Vohra, Shraddha.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 2006Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2006/1210 .
Identifying the brand: lifestyle linkages in the men's personal care products market by Anjum Anjum and Salil Sadanandan (Student Project)

by AnjumKhan, Anjum | Sadanandan, Salil.

Material type: Text Book; Format: print ; Literary form: Not fiction Publication details: Ahmedabad Indian Institute of Management 1990Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1990/186 .
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