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'All to one' : the winning model for marketing in the post-internet economy by Luengo-Jones, Steve. Material type:  Book; Format:
print
; Literary form:
Not fiction
Publication details: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 L8A5 .
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Affiliate selling: building revenue on the web by Helmstetter, Greg | Metivier, Pamela. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 H3A3.
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An Introduction to: social media marketing by Charlesworth, Alan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 C4I6.
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B2B marketing: a radically different approach for business-to-business marketers by Minett, Steve. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M4B8.
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Birth of internet marketing communications by Steinbock, Dan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S8B4.
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Branding.com: online branding for marketing success by Kania, Deborah. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 K2B7.
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Building brandwidth: closing the sale online by Zyman, Sergio | Miller, Scott. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 Z9B8.
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Convergence marketing: strategies for reaching the new hybrid consumer by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 W4C6.
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Cyber marketing: your interactive marketing consultant by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 C9.
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Deep branding on the internet: applying heat and pressure online to ensure a lasting brand by Braunstein, Marc | Levine, Edward H. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 B7D3.
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Digimarketing: the essential guide to new media and digital marketing by Wertime, Kent | Fenwick, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 W3D4.
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Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy by Schwartz, Evan I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S2D4.
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Digital marketing: global strategies from the world's leading experts by Wind, Yoram Jerry. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 W4D4 .
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Digital marketing: using new technologies to get closer to your customers by Rowan, Will. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 R6D41.
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E-commerce 2014: business, technology, society by Laudon, Kenneth C | Traver, Carol Guercio. Edition: 10th ed. Publication details: Boston Pearson 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 L2E2-2014.
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E-commerce get it right! essential step by step guide for selling and marketing products online by Daniel, Ian. Publication details: . Neuro Digital 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 D2E2.
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E-marketing strategy by Chaston, Ian. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 C4E5.
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E-Service: 24 ways to keep your customers when the competition is just a click away by Zemke, Ron | Connellan, Tom. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.812 Z3E5.
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Electronic marketing : integrating electronic resources into the marketing process by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 R3E5.
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Electronic marketing and the consumer by Peterson, Robert A [Editor]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 E5.
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Emarketing excellence: planning and optimizing your digital marketing by Chaffey, Dave | Smith, PR. Edition: 4th ed. Publication details: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 C4E6/2013.
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Facebook marketing: designing your next marketing campaign by Levy, Justin R. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 L3F2.
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Getting your business wired: using computer networking and the internet to grow your business by Kilmer, William E. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York AMACOM, American Management Association 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.64 K4G3.
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How to make a fortune on the internet by Siegel, Martha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperCollins Publishers India 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4H6.
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Instagram power: build your brand and reach more customers with the power of pictures by Miles, Jason G. Publication details: New Delhi McGraw Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M4I6.
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Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project) by Agraval, Aditya | Wasu, Shalu. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 1999/686 .
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Internet marketing by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S4I61.
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Internet marketing by Hofacker, Charles F. Edition: 3rd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 H6I6/2001.
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Internet marketing and electronic commerce by S.K. Nanda (Student Project) by Nanda, S. K. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library Not for loan (1) Call number: SP 2001/825 .
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Internet marketing research: theory and practice by Lee, Ook. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Hershey IDEA Group Publishing 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 L3I61.
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Internet marketing: building advantage in a networked economy by Mohammed, Rafi A | Fisher, Robert J | Jaworski, Bernard J | Cahill, Aileen M. Edition: Internationnal EditionMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6I6.
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Making markets : how firms can design and profit from online auctions and exchanges by Kambil, Ajit | van Heck, Eric. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 K2M2.
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Market research in the internet age: leveraging the internet for market measurement and consumer insight by Monster, Robert W | Pettit, Raymond C. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M2M23.
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Marketing to the social web: how digital customer communities build your business by Weber, Larry. Publication details: Hoboken John Wiley and Sons 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 W3M2.
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Mastering the digital market place: practical strategies for competitiveness in the new economy by Aldrich, Douglas F | Kearney, A.T. Series: Practical Strategies for Competitiveness in the New EconomyMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & sons,Inc. 1999Availability: Items available for loan: Vikram Sarabhai Library (2) Call number: 658.8 A5M2-1, ...
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Mobile marketing: an hour a day by Pasqua, Rachel | Elkin, Noah. Publication details: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 P2M6.
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Multichannel marketing: metrics and methods for on and offline success by Arikan, Akin. Publication details: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 A7M8.
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Net gain: expanding markets through virtual communities by Hagel, John | Armstrong, Arthur G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H2N3.
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Net success: 24 leaders in web commerce show you how to put the internet to work for your business by Haylock, Christina Ford | Muscarella, Len | Schultz, Ron. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Massachusetts Adams Media Corporation 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 338.7 H2N3.
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Now or never: how companies must change today to win the battle for internet consumers by Modahl, Mary. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M6N6.
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Online marketing heroes: interviews with 25 successful online marketing gurus by Miller, Michael. Publication details: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 M4O6.
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Opening digital markets: battle plans and business strategies for internet commerce by Mougayar, Walid. Edition: 2nd. ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 M6O7.
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Pinterest marketing: an hour a day by Cario, Jennifer Evans. Publication details: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 C2P4.
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Principles of internet marketing by Hanson, Ward. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Australia South-Western College Publishing 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 H2P71.
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Promiscuous customers: invisible brands : delivering value in digital markets by Bayler, Michael | Stoughton, David. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 B2P7.
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Quicksilver companies: the battle for the online consumer by Griffiths, Alan. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 G7Q8.
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Strategic marketing for the digital age by Bishop, Bill. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.80285 B4S8.
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The engaged customer : the new rules of internet direct marketing by Brondmo, Hans Peter. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Harper Business 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 B7E6.
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The Handbook of online marketing research:knowing your customer using the net by Grossnickle, Joshua | Raskin, Oliver. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.83 G7H21.
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The internet marketing plan: complete guide to instant web presence by Bayne, Kim M. Edition: 2nd ed.Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.84 B2I6/2000 .
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The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly by Scott, David Meerman. Publication details: Hoboken John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.872 D2N3.
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The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy by Holloman, Christer. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken Wiley 2013Availability: Not available: Checked out (1).
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Web commerce technology handbook by Minoli, Daniel | Minoli, Emma. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1999Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 M4W3.
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Webonomics: nine essential principles for growing your business on the World Wide Web by Schwartz, Evan I. Material type: Book; Format:
print
; Literary form:
Not fiction
Publication details: New York Broadway Books 1997Availability: Items available for loan: Vikram Sarabhai Library (1) Call number: 658.8 S2W3.
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