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'All to one' : the winning model for marketing in the post-internet economy

by Luengo-Jones, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 L8A5 ] (1).
Affiliate selling: building revenue on the web

by Helmstetter, Greg | Metivier, Pamela.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 H3A3] (1).
An Introduction to: social media marketing

by Charlesworth, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C4I6] (1).
B2B marketing: a radically different approach for business-to-business marketers

by Minett, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Financial Times/Prentice-Hall 2002Availability: No items available Checked out (1).
Birth of internet marketing communications

by Steinbock, Dan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1).
Branding.com: online branding for marketing success

by Kania, Deborah.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K2B7] (1).
Building brandwidth: closing the sale online

by Zyman, Sergio | Miller, Scott.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z9B8] (1).
Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).
Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1).
Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

by Braunstein, Marc | Levine, Edward H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7D3] (1).
Digimarketing: the essential guide to new media and digital marketing

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3D4] (1).
Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy

by Schwartz, Evan I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2D4] (1).
Digital marketing: global strategies from the world's leading experts

by Wind, Yoram Jerry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4D4 ] (1).
Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).
E-commerce 2014: business, technology, society

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 10th ed. Publisher: Boston Pearson 2014Availability: No items available Checked out (1).
E-commerce get it right! essential step by step guide for selling and marketing products online

by Daniel, Ian.

Publisher: . Neuro Digital 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 D2E2] (1).
E-marketing strategy

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C4E5] (1).
E-Service: 24 ways to keep your customers when the competition is just a click away

by Zemke, Ron | Connellan, Tom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 Z3E5] (1).
Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1).
Electronic marketing and the consumer

by Peterson, Robert A [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 E5] (1).
Emarketing excellence: planning and optimizing your digital marketing

by Chaffey, Dave | Smith, PR.

Edition: 4th ed. Publisher: London Routledge 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C4E6/2013] (1).
Facebook marketing: designing your next marketing campaign

by Levy, Justin R.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Noida Dorling Kindersley (India) Pvt. Ltd., 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 L3F2] (1).
Getting your business wired: using computer networking and the internet to grow your business

by Kilmer, William E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM, American Management Association 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.64 K4G3] (1).
How to make a fortune on the internet

by Siegel, Martha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers India 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4H6] (1).
Instagram power: build your brand and reach more customers with the power of pictures

by Miles, Jason G.

Publisher: New Delhi McGraw Hill Education 2014Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 M4I6] (1).
Internet as a strategic marketing communication tool: current experiences & industry perceptions by Aditya Agarwal and Shalu Wasu (Student Project)

by Agraval, Aditya | Wasu, Shalu.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1999Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 1999/686 ] (1).
Internet marketing

by Sheth, Jagdish N | Eshghi, Abdolreza | Krishnan, Balaji C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Harcourt College Publishers 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S4I61] (1).
Internet marketing

by Hofacker, Charles F.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons, Inc 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 H6I6/2001] (1).
Internet marketing and electronic commerce by S.K. Nanda (Student Project)

by Nanda, S. K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 2001Availability: Items available for reference: Vikram Sarabhai Library [Call number: SP 2001/825 ] (1).
Internet marketing research: theory and practice

by Lee, Ook.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hershey IDEA Group Publishing 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 L3I61] (1).
Internet marketing: building advantage in a networked economy

by Mohammed, Rafi A | Fisher, Robert J | Jaworski, Bernard J | Cahill, Aileen M.

Edition: Internationnal EditionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston McGraw-Hill/ Irwin 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6I6] (1).
Making markets : how firms can design and profit from online auctions and exchanges

by Kambil, Ajit | van Heck, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 K2M2] (1).
Market research in the internet age: leveraging the internet for market measurement and consumer insight

by Monster, Robert W | Pettit, Raymond C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons (Asia) Pte Ltd 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M2M23] (1).
Marketing to the social web: how digital customer communities build your business

by Weber, Larry.

Publisher: Hoboken John Wiley and Sons 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 W3M2] (1).
Mastering the digital market place: practical strategies for competitiveness in the new economy

by Aldrich, Douglas F | Kearney, A.T.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & sons,Inc. 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 A5M2-1] (2).
Mobile marketing: an hour a day

by Pasqua, Rachel | Elkin, Noah.

Publisher: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 P2M6] (1).
Multichannel marketing: metrics and methods for on and offline success

by Arikan, Akin.

Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 A7M8] (1).
Net gain: expanding markets through virtual communities

by Hagel, John | Armstrong, Arthur G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston Harvard Business School Press 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2N3] (1).
Net success: 24 leaders in web commerce show you how to put the internet to work for your business

by Haylock, Christina Ford | Muscarella, Len | Schultz, Ron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Adams Media Corporation 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 338.7 H2N3] (1).
Now or never: how companies must change today to win the battle for internet consumers

by Modahl, Mary.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M6N6] (1).
Online marketing heroes: interviews with 25 successful online marketing gurus

by Miller, Michael.

Publisher: Indiana Wiley Publishing, Inc. 2008Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 M4O6] (1).
Opening digital markets: battle plans and business strategies for internet commerce

by Mougayar, Walid.

Edition: 2nd. ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 M6O7] (1).
Pinterest marketing: an hour a day

by Cario, Jennifer Evans.

Publisher: New Delhi Wiley 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C2P4] (1).
Principles of internet marketing

by Hanson, Ward.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia South-Western College Publishing 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 H2P71] (1).
Promiscuous customers: invisible brands : delivering value in digital markets

by Bayler, Michael | Stoughton, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Capstone Publishing 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2P7] (1).
Quicksilver companies: the battle for the online consumer

by Griffiths, Alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Palgrave 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 G7Q8] (1).
Strategic marketing for the digital age

by Bishop, Bill.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lincolnwood NTC Business Books 1998Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 B4S8] (1).
The engaged customer : the new rules of internet direct marketing

by Brondmo, Hans Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Harper Business 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B7E6] (1).
The Handbook of online marketing research:knowing your customer using the net

by Grossnickle, Joshua | Raskin, Oliver.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw-Hill Inc. 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 G7H21] (1).
The internet marketing plan: complete guide to instant web presence

by Bayne, Kim M.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley & Sons 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 B2I6/2000 ] (1).
The New rules of marketing and PR: how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly

by Scott, David Meerman.

Publisher: Hoboken John Wiley & Sons, Inc. 2007Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 D2N3] (1).
The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy

by Holloman, Christer.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hoboken Wiley 2013Availability: No items available Checked out (1).
Web commerce technology handbook

by Minoli, Daniel | Minoli, Emma.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw-Hill Publishing Company Limited 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4W3] (1).
Webonomics: nine essential principles for growing your business on the World Wide Web

by Schwartz, Evan I.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Broadway Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2W3] (1).
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