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'All to one' : the winning model for marketing in the post-internet economy

by Luengo-Jones, Steve.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii, 278 p.Publisher: London The McGraw-Hill Companies 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 L8A5 ] (1).
Affiliate selling: building revenue on the web

by Helmstetter, Greg | Metivier, Pamela.

Material type: book Book; Format: print ; Literary form: not fiction Description: xx, 346 p.Publisher: New York John Wiley 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.80285 H3A3] (1).
An Introduction to: social media marketing

by Charlesworth, Alan.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix, 228 p.Publisher: London Routledge 2015Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.872 C4I6] (1).
B2B marketing: a radically different approach for business-to-business marketers

by Minett, Steve.

Material type: book Book; Format: print ; Literary form: not fiction Description: xix, 226 p.Publisher: London Financial Times/Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 M4B8] (1).
Birth of internet marketing communications

by Steinbock, Dan.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvi, 308 p.Publisher: Westport Quorum Books 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S8B4] (1).
Branding.com: online branding for marketing success

by Kania, Deborah.

Material type: book Book; Format: print ; Literary form: not fiction Description: xvii, 285 p.Publisher: Chicago NTC Business Books 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 K2B7] (1).
Building brandwidth: closing the sale online

by Zyman, Sergio | Miller, Scott.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 239 p.Publisher: New York HarperBusiness 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 Z9B8] (1).
Convergence marketing: strategies for reaching the new hybrid consumer

by Wind, Yoram Jerry | Gunther, Robert E | Mahajan, Vijay.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxviii, 336 p.Publisher: New Jersey Prentice-Hall 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4C6] (1).
Cyber marketing: your interactive marketing consultant

by Brady, Regina [Editor] | Forrest, Edward [Editor] | Mizerski, Richard [Editor].

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiii, 327 p.Publisher: Lincolnwood NTC Business Books 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 C9] (1).
Deep branding on the internet: applying heat and pressure online to ensure a lasting brand

by Braunstein, Marc | Levine, Edward H.

Material type: book Book; Format: print ; Literary form: not fiction Description: xx, 380 p.Publisher: Harlow Prime Venture 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 B7D3] (1).
Digimarketing: the essential guide to new media and digital marketing

by Wertime, Kent | Fenwick, Ian.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiv, 406 p.Publisher: Singapore John Wiley & Sons (Asia) Pte., Ltd. 2008Availability: No items available Checked out (1).
Digital darwinism: seven breakthrough business strategies for surviving in the cutthroat Web economy

by Schwartz, Evan I.

Material type: book Book; Format: print ; Literary form: not fiction Description: 227 p.Publisher: New York Broadway Books 1999Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 S2D4] (1).
Digital marketing: global strategies from the world's leading experts

by Wind, Yoram Jerry.

Material type: book Book; Format: print ; Literary form: not fiction Description: x, 416 p.Publisher: New York John Wiley 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 W4D4 ] (1).
Digital marketing: using new technologies to get closer to your customers

by Rowan, Will.

Material type: book Book; Format: print ; Literary form: not fiction Description: x, 246 p.Publisher: London Kogan Page 2002Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R6D41] (1).
E-commerce 2014: business, technology, society

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: 10th ed. Description: xli, 804 p.Publisher: Boston Pearson 2014Availability: No items available Checked out (1).
E-commerce get it right! essential step by step guide for selling and marketing products online

by Daniel, Ian.

Description: xvii, 209 p.Publisher: . Neuro Digital 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 D2E2] (1).
E-marketing strategy

by Chaston, Ian.

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 314 p.Publisher: London McGraw-Hill Publishing Company 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 C4E5] (1).
E-Service: 24 ways to keep your customers when the competition is just a click away

by Zemke, Ron | Connellan, Tom.

Material type: book Book; Format: print ; Literary form: not fiction Description: viii, 341 p.Publisher: New York American Management Association 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.812 Z3E5] (1).
Electronic marketing : integrating electronic resources into the marketing process

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Material type: book Book; Format: print ; Literary form: not fiction Description: xxiv, 466 p.Publisher: New Yrok The Dryden Press 2000Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 R3E5] (1).
Electronic marketing and the consumer

by Peterson, Robert A [Editor].

Material type: book Book; Format: print ; Literary form: not fiction Description: xiii, 193 p.Publisher: Thousand Oaks Sage publications 1997Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.84 E5] (1).
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