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Consumer evaluation of brand extensions: the process, and moderating role of involvement (Thesis)

by Ganapathy, Shobha.

Material type: book Book; Format: print ; Literary form: not fiction Description: 323 p.Publisher: Ahmedabad IIM, Ahmedabad 1998Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1998/04 ] (2).
Impact of perceived bases of power of brand on consumers' behaviour and attitude in a brand-consumer relationship context (CD)

by Raj, Roopika.

Description: CD.Publisher: Ahmedabad Indian Institute of Management, Ahmedabad 2013Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 2013-05] (1).
Purchase of branded agricultural inputs: a study of pesticide buying behaviour (Thesis)

by Venugopal, P.

Material type: book Book; Format: print ; Literary form: not fiction Description: 179 p.Publisher: Ahmedabad IIM, Ahmedabad 1994Availability: Items available for reference: Vikram Sarabhai Library [Call number: TH 1994/12 ] (3).
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