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Marketing warfare by Al Ries and Jack Trout

by Ries, Al.

Edition: 20th Anniversary ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8 R4M2] (1).

Positioning: the battle for your mind

by Ries, Al | Trout, Jack [Co author].

Material type: book Book; Literary form: Not fiction Publisher: Chennai McGraw Hill Education 2001Availability: Items available for loan: Vikram Sarabhai Library [Call number: 659.1 R4P6] (1).

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