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Business marketing: concepts and cases

by Sarin, Sharad.

Publisher: New Delhi McGraw Hill Education (India) Private Ltd 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.802 S2B8] (1).

Product category management

by Chiplunkar R M.

Publisher: Noida McGraw Hill Education 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 C4P7] (1).

The product manager's survival guide: everything you need to know to succeed as a product manager

by Haines, Steven.

Material type: book Book Publisher: New York McGraw-Hill Education 2013Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 H2P7] (1).

Wiki brands: reinventing your company in a customer-driven maketplace

by Moffitt, Sean.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Education Private Limited 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.827 M6W4] (1).

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