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Innovation diffusion models of new product acceptance

by Mahajan, Vijay [Editor] | Wind, Yoram [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cambridge, Massachchusetts Ballinger Publishing Company 1986Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.83 I6] (1).

New product forecasting: models and applications

by Wind, Yoram Jerry [Editor] | Mahajan, Vijay [Editor] | Cardozo, Richard N [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Lexington Lexington Books 1981Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.57072 N3 ] (1).

Product policy: concepts, methods and strategy

by Wind, Yoram Jerry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Reading, Mass. Addison-Wesley Publishing Company 1982Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.5 W4P7 ] (1).

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