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The consumer mind: brand perception and the implications for marketers

by Martinez, Pepe.

Publisher: New Delhi Kogan Page 2012Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8343 M2C6] (1).

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik du.

Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 P5B7] (1).

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