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Marketing power of emotion

by O'Shaughnessy, John | O'Shaughnessy, Nicholas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2003Availability: No items available Checked out (1).

The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand

by Plessis, Erik du.

Publisher: London Kogan Page 2011Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.8342 P5B7] (1).

Fascinate: your 7 triggers to persuasion and captivation

by Hogshead, Sally.

Publisher: New York Harper Business 2010Availability: Items available for loan: Vikram Sarabhai Library [Call number: 658.800019 H6F2] (1).

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